Portfolio > Brand Strategy > Case Study
Originally designed for the visually impaired, this self-learning tool imparts digital skills. Awarded the Zero Project Award in 2021, it heralds transformative opportunities.
Overcoming branding challenges in bridging the gap between vision impairment and digital evolution
Global Ambitions:
Operating across 15 countries, the organization aimed to transcend borders, uniting trainers and visually impaired students online.
Critical Considerations:
- Future Prospects: Discussions revolved around an enriched open-source version, shaping a progressive path.
- Inconsistent messaging prompted a unified approach to enhance marketing.
- A coherent brand concept was crucial for effective development.
Our proposed solution encompassed several key elements, including conducting a brand workshop, designing a fresh visual identity, crafting a comprehensive style guide, and facilitating the renaming of the product that appeals to a global audience.
Brand Strategy in Action
Focus lay on emotional engagement and defining brand values and personality.
Unveiling the Brand Icon: Inspired by user feedback, the interrobang emerged, symbolizing empowerment. The name "Blimey" infused humor into disability discussions.
Amplified brand recall value
A following survey revealed an enriched brand understanding invigorated development, sparking a 23% surge in marketing engagement. The strengthened recall contributed to a notable 13% boost in brand recognition, establishing a resilient foundation for expansion endeavors.